Introduce legislation to give everyone a free day off on their birthday.
There has been talk of introducing another bank holiday, however the country basically stops on these days, and this in turn affects the rest of the week, eg bin collections, as well as economic activity in general. So how about giving everyone their birthday as a bank holiday.
If someone happens to have their birthday on an existing bank holiday, they can have the next working day off.
Why does this idea matter?
Brings us in line with Europe etc
Minimises economic impact as spreads out the time off.
Improves morale of the entire nation as everyone feels special.
Be honest, wouldn’t you like your birthday off? :~)