Cancel all government advertising other than where the message is of the utmost importance to the wellbeing of the populace,
This idea is important on several levels. A few are:
* it is open to abuse in that it can be used for political messages in favour of one or other party usually, as we have seen over recent years, the incumbent power
* it is expensive and the media will provide coverage on points of interest without spending hard earned taxpayers money on advertising
* included in "advertising" are things like local government "newspapers" and similar NHS publications