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Helping rural local food producers and communities

Comment 22nd July 2010

Good markets not only provide local food for local people, they contribute to making Norfolk distinct, they provide a meeting place and a chance for people to reconnect with the countryside and take pride in the skilled local people who work in it.

They also extend vital opportunities for small local producers, especially in the first few years of trading, to sell direct and test the market in a well ordered and regulated arena where customers can buy with confidence Farmers Markets in Norfolk have a loyal following of local customers, but in one of England's most rural counties where small market towns are surrounded by miles and miles of beautiful countryside and few inhabitants, we need to be able to attract more footfall in terms of passing trade.

Norfolk tourism is booming  and allowing well designed temporary signage would be an effective solution that would enable small producers to regularly benefit directly from some of the £2.5bn that is spent each year in the county by visitors. Ultimately it is the economic sustainability of very rural communities that is at stake.

Why does this matter?

Good markets not only provide local food for local people, they contribute to making Norfolk distinct, they provide a meeting place and a chance for people to reconnect with the countryside and take pride in the skilled local people who work in it.

They also extend vital opportunities for small local producers, especially in the first few years of trading, to sell direct and test the market in a well ordered and regulated arena where customers can buy with confidence Farmers Markets in Norfolk have a loyal following of local customers, but in one of England's most rural counties where small market towns are surrounded by miles and miles of beautiful countryside and few inhabitants, we need to be able to attract more footfall in terms of passing trade.

Norfolk tourism is booming  and allowing well designed temporary signage would be an effective solution that would enable small producers to regularly benefit directly from some of the £2.5bn that is spent each year in the county by visitors. Ultimately it is the economic sustainability of very rural communities that is at stake.

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