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Paying for road improvement & maintenance with private money

Comment 17th August 2010

Allow advertisements on motorway overbridges and highway land where a safety case allows for it

Why does this matter?

It would generate huge figures with no public expenditure as the advertiser could pay for the construction and erection of signing as part of the deal. The Highways Agency already uses this model on the M4 gateway to Heathrow airport but there are opportuntities elsewhere that could be realised.

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