It would restore the liberty of ordinary people to enjoy the peace and quiet of their homes and gardens without having to suffer the compulsory aural advertising of mobile sellers. Any other form of advertising is optional – you can choose whether or not to buy a newspaper or turn on a TV or look at a hoarding, but you cannot choose whether or not to listen to "chimes" or other loud sonic advertising. Deleting this let-out would restore much-needed peace and quiet to large numbers of citizens in what is increasingly becoming a noisy living environment.
Section 62 subsection 3 of the Control of Pollution Act 1974 should be deleted. This currently gives a let-out for purveyors of perishable food to advertise their goods by means of loudspeakers in the street, although there is otherwise a general ban on loudspeakers.
This let-out is used by the operators of so-called "ice-cream van chimes", who use their noisy equipment to inflict unnecessary intrusion into the peace of quiet of residents who wish to enjoy their homes and gardens.