Motivate more mothers to breastfeed; withdraw vouchers for free formula

Given sufficient information, encouragement and support, 999 new mothers out of 1000 will lactate within 3 days of birth and are physically capable of breastfeeding their babies.  Yet Britain has the third lowest breastfeeding rates in the world.  Breastfeeding provides the optimum nutritional, immunological and emotional benefits for babies and toddlers, whereas infant formula feeding is unnecessary and risky, costing our healthcare system millions of £££ in treating extra infections (doctor's visits, antibiotics, hospitalizations.)  Mothers want the best for their babies, if only they know what that is.  Help provide better incentives for more mothers to breastfeed, and for longer 1) Withdraw free infant formula milk from Healthy Start Vouchers, see http://www.healthystart.nhs.uk/en/fe/get_the_vouchers.html   and 2) use the mooney saved to enable more mothers to breastfeed more easily by supporting better, up to date, evidence-based infant feeding training for doctors, midwives and health visitors and certification of more Baby-Friendly Hospitals (see www.unicef.org.uk )

Why is this idea important?

Given sufficient information, encouragement and support, 999 new mothers out of 1000 will lactate within 3 days of birth and are physically capable of breastfeeding their babies.  Yet Britain has the third lowest breastfeeding rates in the world.  Breastfeeding provides the optimum nutritional, immunological and emotional benefits for babies and toddlers, whereas infant formula feeding is unnecessary and risky, costing our healthcare system millions of £££ in treating extra infections (doctor's visits, antibiotics, hospitalizations.)  Mothers want the best for their babies, if only they know what that is.  Help provide better incentives for more mothers to breastfeed, and for longer 1) Withdraw free infant formula milk from Healthy Start Vouchers, see http://www.healthystart.nhs.uk/en/fe/get_the_vouchers.html   and 2) use the mooney saved to enable more mothers to breastfeed more easily by supporting better, up to date, evidence-based infant feeding training for doctors, midwives and health visitors and certification of more Baby-Friendly Hospitals (see www.unicef.org.uk )