Most consumers, when signing contracts do so in good faith, trusting the integrity of other side.
When things go, the other side, and some of tehm could be well known, big names , publicly owned, take refuge in the small print that is too fine to read, particularly by the aging population, and ttoo difficult to comprehend even for a well educated layman. Sure there are rogues and fraudsters who will abuse the system. But since the big names have become are too impersonal to know their customer, the tendency is to tar all customers with the same brush hurting the good one with the bad.
There has to be a medium whereby honest mistake is not punished in the same manner as a fradulent practice.