In the current financial climate the Government needs to secure funds at the cheapest rate possible and there are many people willing to increase their bond holding. There are 23 million people who already have bonds and would be happier to have their precious, hard earned, cash invested in a Government Bond rather than in a bank. They at least have a chance of a prize and can get their fundsback at anytime.
The current maximum holding of £30,000 could and should be increased to say £50,000 per person this would generate much needed cash for the Government to use with a cheap borrowing rate of only 1% (which is used for the cash prizes).
It should also be promoted better…unlike the Lottery you are guaranteed to get your money back!