It is very difficult for a consumer to spot these stealth price increases – yes they are still buying a box of 10 'what-evers' for the same price but it isn't at all obvious that the contents have been reduced and this cannot be right or fair.
All too often we see the contents of food stuffs packages reduced whilst the price remains the same. This is a price increase by stealth and shouldn't be allowed to happen in this manner. We consumers need protection and the way to do it is to force food (and other) producers to make it plain in a standard and consistent manner that the package contents have been reduced.
It should be made illegal to operate in the manner they currently do so.