This law is not effective, and increases costs and reduces sales for all businesses, with a disproportionate effect on small businesses. Repeal will simplify B2B marketing and reduce costs.
TPS legislation was originally introduced to reduce unwanted calls to consumers. Telephone numbers listed cannot be called for sales or marketing purposes. This is a useful law, especially for the vulnerable and elderly.
However, extending this law to allow businesses to register their numbers has caused a huge drag and another level of bureaucracy for small business. Many companies choose to ignore (or are ignorant) of the legislation, placing those that follow it at a competitive disadvantage.
- The legislation (and cost) disproportionately affect small business as they do not have the expertise or technical skills to make compliance simple. Regularly checking all the numbers you may wish to call against the Corporate TPS register requires time, money and technical competence.
- Telemarketing is the cheapest way for small businesses to market locally. These businesses cannot afford the large media advertising campaigns that their large competitors can.
- The Corporate TPS legislation does not apply to companies calling in to the UK from overseas, making a UK business less able to compete.
- The legislation has not been effective, with NO successful prosecutions for Corporate TPS breaches I am aware of.