Social networks have blossomed in the last few years enabling us to build networks of the like minded across continents. The social network model applied to an online directory offers far reaching opportunities to our economy.
1/ Small and medium business' can access highly skilled staff on a part time basis without office costs.
2/ Any business can leverage its knowledge and skill base for a specific project, using an individual or flexible overlapping teams at a reasonable rate.
3/ Networks enable the self-employed to collaborate, to share skill, knowledge and experience. Retirees and mums at home still in the loop contributing and earning. Young people reading, watching, commenting get noticed and bought in.
Whats stopping it is the DTI confusing Agents with Adverts. Agents earn a fee from negotiating the terms and conditions between a job seeker and hirer. So they have a responsibility to ensure fairness and safety.
Directory Networks are publishers, a cross between facebook and the classified adverts in a trade paper. They should face the same rules as newspaper classifieds and the yellow pages. At present we treat them as Agents.
This failure to allow directory networks is sending work abroad. The NHS sends medical typing to freelancers in Canada and New Zealand. Half our working parents are doing 3-4 days to cover childcare and working costs when they could work part-time at home freeing up millions of vacancies.
These are the tip of an Iceberg of opportunity. Our children have already chosen the tool of their future. Now we must liberate it..