The idea
Start to reverse the escalations in copyright legislation. For example reduce the period of time, limit the situations and/or periods wherin copyright can be transferred from the original holder to companies.
Why is it important?
The internet and its potential and in many ways artistic capabilities are enhanced by sharing rather than resticting derivative works. Additionally the time relevance of much material, particularly music, film and antertainment arts are very short-lived with the progressive march of technology. In many cases the medium for presentation will render much material obsolete and inferior (like colour televisiion replacing black and white).
Additionally, the huge efforts being made by media companies led by the RIAA are by and large inappropriate and restrictive to the original artists and their fan following. Also why should these companies waste the resources of governments and the legislature to further their restictive and archaic business model.