This is simply fairness. We all pay the same TV licence and basic phone rental for our Internet, we all pay the same commercial prices for the packags available. Only some people can get it cheaper than others (a lot cheaper, £10-15+ a month perhaps), and others can't, and no-one seems to care about this inequality.
No person in the UK should be at a disadvantage in this day and age, certainly with what are essential day to day information, communication, transactional and educational tools. No person should have faster or slower access for the same payment, and no person should be required to pay more for their telephone and/or Internet services (usually also at the same time receiving a much inferior and slower service).
Successive Governments have stressed the need for fast broadband and related facilities, yet this clearly only applies where the commerical providers can be bothered to install the appropriate equipment. If it really matters, then let's see it everywhere.